How easily can they get around?

An important search engine optimisation technique is to make sure that is very easy and simple to navigate your website. You would be surprised at the number of Internet websites that have a very complex and difficult to master navigational system. A site that is difficult to manage may lose site visitors — people may get so confused that they will simply leave in frustration– and that results in lost sales and lost revenue. A website that takes time to learn how to navigate properly will never be successful: people online are simply not interested in taking the time to learn how to navigate your site — they’ll simply go somewhere else, where they can find what they are looking for much more easily.