Search engine optimisation myths

Black hat SEO is the term used for unethical or deceptive optimization techniques. I find that one of the hardest parts of SEO is getting the client to produce quality content that is relative to the audience they are trying to attract. Why bother with all that junk when search engine optimisation is really about quality content and quality links. If you’ve ever attended a site clinic at a search engine conference where real people put up real sites for search engine engineers and SEO’s to help them with you might get a better understanding that for most people SEO isn’t easy.