Spread the Word: Per Inquiry Advertising

No matter how much a marketing student can argue for the case, advertising is not an exact science and this fact scares many business owners and company executives. It is hard to imagine dedicating such an astronomical amount of money to a project or campaign which may or may not have positive effects. A style of advertising, called per inquiry advertising, gets closer to a science than any other marketing as it is completely performance based, allowing for it to be tracked and analyzed much like a science. It is money well spent to spread the word about your company while only paying for paying customers.