They sell inexpensive wedding rings.

A new jewelry store came to town. They have a great selection of items and even better prices. They carry everything a run of the mill jewelry stores does, and they even sell inexpensive wedding rings. I think they will do a great business. Compared to the other jewelry stores in town, they have similar items, but their inventory is offered at much lower prices. They’re going to give the other stores a run for their money. They may even put some of them out of business.